project homelessness

Homeless Father Bob Bins

%name Homeless Father Bob Bins There’s a reason it’s called guerrilla advertising. Our senses are continuously bombarded and sometimes it takes these ads to jolt us out of our comfort zones and remind us, that compared to some people, just how good we have it.

These bins were designed by Clemenger BBDO, Melbourne, Australia for the Father Bob Foundation, a huge force in helping feed the homeless. The bins have three ambient stickers, a knife, a fork and a call to action. The stickers are placed on bin tops around the city.

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